Jonathan Home, an extension organization of Rainbow Family Ministry, reaches out to women and children who are victims of human trafficking and domestic violence to help them become whole again. They needed to create a fashion show fundraiser event to fundraise to help provide for the shelter's services.
The theme of the fashion show fundraiser comes from Proverbs 31:25, “She is clothed with strength and dignity; she can laugh at the days to come.” The verse really speaks to how Jonathan Home is taking care of the female human trafficking victims and with the power of a new identity these women to overcome their past.
There are two versions of the postcard copy that were sent for the people of the organization to recruit people with fashion industry experiences or to volunteer any skills and resources, while another version was for people to attend the fashion show event.
The sponsorship opportunity packet allowed the organization to recruit fashion designers, volunteers, local businesses, and sponsors to donate their skills and resources.
A series of cover photo graphics were created to announce the event and for counting down to date of the event.
A total of about 30 human trafficking infographics were used for the Facebook event page, at the event, and in booklets to educate the guests about human trafficking and why it is important for Jonathan Home to help these human trafficking victims. There were different types of infographics: map-based, Las Vegas-based, general facts, and Asian victims.
The dinner tickets are differentiated by level of sponsorship: general admission, pearl sponsor($150+), sapphire sponsor($250+), ruby sponsor($500+), and diamond sponsor($1,000+).
The fashion show fundraiser event was hosted at Jefferson Campus on October 26, 2013 in Downtown Los Angeles. The event was very successful and the organization managed to raise double their fundraising goal! The funds will be used to provide more permanent beds for human trafficking victims, dispatch women and children to other cities or send them back to their home for safety, help Korean speaking victims get legal advice, help women through career development, tuition for education, and shelter.